I found this photo on Pinterest and thought it fit perfectly with today’s blog post and had to include it 🙂

---

You know what all of your favorite Instagram and TikTok influencers have in common? The answer is simple: Confidence. That subtle spark draws others in, makes us keep scrolling, and inspires us to hit that follow button to come back for more every time we open the app.

Just last week, I chatted with a girl who wished she could start posting “Day in My Life” (DIML) content but was worried about what others might say. I stopped in my tracks. As someone who’s faced her own confidence struggles, I knew exactly how she felt—afraid that friends or classmates might judge her, thinking, “What is she doing? She’s not an influencer.” But here’s the truth: she already is.

In today’s social media landscape, the girls who think they “aren’t influencers” are exactly the ones thriving.

Brands are searching for real, relatable voices—people who connect authentically with their audience, not just those with massive followings. In fact, nano and micro influencers (those with anywhere from 1,000 to 100,000 followers) are now the shining stars for so many small brands, thanks to their genuine engagement and loyal communities^[1][2][3].

Why is now the best time to start?
The game has changed. TikTok’s algorithm is designed to push out content based on quality, engagement, and relevance—not just follower count. This means even if you’re starting from zero, your videos can reach thousands or even millions if they resonate with viewers^[4][5][6]. Unlike traditional platforms, TikTok gives everyone a chance to go viral, making it the best space for new creators looking to get started.

Brands are taking notice

They’re shifting their focus (and budgets) toward nano and micro influencers because these creators deliver higher engagement rates and more authentic connections with their followers^[7][8]. In fact, nano-influencers often see engagement rates above 4%, far surpassing those of mega-influencers or celebrities^[7][8]. For brands, this means more meaningful interactions and better results; for creators, it means more opportunities to collaborate and grow.

If you’re going to put yourself out there, there’s never been a better time

TikTok’s algorithm is your ally, and brands are eager to build real relationships with creators who are genuine and relatable.

So, to the girl I spoke with last week and to anyone hesitating to put themselves out there: now is your moment. The world is craving authenticity, and your unique perspective is exactly what people—and brands—want to see.Confidence isn’t about having it all figured out—it’s about showing up, sharing your story, and letting yourself shine. The rest will follow.

⁂

1. https://www.stargazer.co/blog/why-micro-influencers-are-taking-over-tiktok 
2. https://billo.app/blog/tiktok-influencer-rates/ 
3. https://www.theshelf.com/the-blog/the-everything-guide-to-working-with-tiktok-creators/ 
4. https://sproutsocial.com/insights/tiktok-algorithm/ 
5. https://socialladderapp.com/blog/tiktok-influencer-marketing/ 
6. https://reviewzone.media/tiktok-vs-instagram-for-influencer-marketing/ 
7. https://digiday.com/marketing/what-the-rise-of-the-niche-and-nano-creator-means-for-influencer-marketing/  
8. https://www.influencer-hero.com/blogs/nano-vs-micro-influencers-pros-cons-and-differences