As I sit here in my first year of post-grad life, it’s slowly hitting me: there’s no more summer vacation. Not gonna lie, I’m still processing how I feel about that (cue the existential crisis, haha). But just because me and my fellow post-grad newbies aren’t getting the classic summer break, doesn’t mean we can’t soak up all the summer social media trends coming our way!
If you know me, you know I’m chronically online- always researching what’s trending and what’s next. So, while you’re busy planning your summer content, I’ve rounded up my top three social media strategy predictions to help you make the most of these sunny months.
Grab your iced coffee, and let’s dive in!
Photo Dumps & Carousels: The Summer Scrapbook
Photo dumps and carousels are not going anywhere anytime soon! Both users and brands are loving the “photo dump” trend-think of it like flipping through a friend’s photo album. It’s all about mixing curated shots with candid, behind-the-scenes moments, event snaps, user-generated content, and even those blurry, spontaneous photos that just feel like summer.
How to do it:
Don’t overthink it! Gather your fave moments from the week (or the whole month), toss them into a carousel, and let your followers in on the real, unfiltered you. The more authentic and relatable, the better. People want to see the real you-pool hair, sunburns, and all.
Storytelling Takes Center Stage
This summer, storytelling is the name of the game. Reels and posts that tap into genuine emotions-joy, nostalgia, awe, or even a little drama-are absolutely crushing it. If you haven’t seen the “narrator trend” all over your TikTok feed, you’re missing out! It’s all about letting your personality and story shine through.
How to do it:
Pair bold visuals with powerful audio to create scroll-stopping content. Whether you’re sharing a customer story, a behind-the-scenes look at your business, or a personal journey, make it personal. Let your audience feel like they’re right there with you, living in the moment.
Hook ‘Em & Reel It In!
Ever notice your favorite influencers starting their videos by putting on lipstick, setting their phone down, or doing something a little unexpected? That’s called the “hook”-and it’s key to stopping the scroll and keeping viewers engaged all the way through.
How to do it:
Start your videos with something eye-catching or relatable, and don’t forget to use keywords that people are actually searching for. TikTok’s 2025 algorithm loves content that’s aligned with current search and engagement trends. So, whether you’re sharing a summer haul, a day-in-the-life, or a quick tip, make sure you grab attention right from the start!
Wrapping It Up
Summer is all about fun, connection, and making memories-and your social media should reflect that! Whether you’re a small business, a micro influencer, or just someone who loves sharing their life online, these strategies will help you shine all season long.
Give these summer social media strategies a try, and let me know what you think! Which one are you most excited to use? Send me a DM, drop a comment, or tag me in your posts-I’d love to see what you create 🙂
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